Azkoyen Group, a leading Spanish multinational technology company that offers automated products and services to bring unique experiences to people in their daily lives, will be present at the Intergastra 2024 fair (February 3-7), which takes place every two years in Stuttgart. With over 1,200 exhibitors, it is the largest meeting point in Germany for companies in the hotel and gastronomy sector, where information about furniture, tableware, kitchens, food, beverages, coffee, and ice cream is available.
The company will showcase the latest products and services from both the Payment Technologies division, featuring the brands Coges and Vendon, and the Coffee & Vending Systems division, with the brands Ascaso and Azkoyen. They will do so with their own booth and through the official distributor of the brands in Germany.
An internationalized Company
The German market holds significant importance for Azkoyen Group, representing approximately 25% of its annual revenue. In 2022, the technology multinational generated over 43 million euros in revenue in this country and more than 26 million during the first six months of 2023.
In this regard, Juanje Alberdi, the General Manager of Azkoyen, emphasizes that Intergastra is a key showcase for the company: “It is a very important fair for us because it attracts professionals from companies in Germany and Central Europe, making it an opportunity to enhance our internationalization strategy,” he states.
Internationalization is indeed one of Azkoyen Group’s strategic priorities. The company develops its products with a global perspective and has successfully established its presence in more than 95 countries. The success of this strategy is evidenced by the sustained growth in the company’s export volume, which now accounts for 85% of its business revenue. To achieve this, Azkoyen Group has offices in nine European countries in addition to Spain: Germany, Belgium, France, Italy, Latvia, the Netherlands, Portugal, and the United Kingdom; as well as two in the Americas: The United States and Colombia. In addition to these offices, there are 33 commercial delegations spread across the world.
With its presence at Intergastra, Azkoyen Group continues to drive its growth in a strategic market like Europe.