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The Azkoyen Group joins forces with the German company, Trugge, to bring the most innovative vending services to European gyms

Grupo Azkoyen | The Azkoyen Group joins forces with the German company, Trugge, to bring the most innovative vending services to European gyms
Máquina automática Novara Batidos proteinas
19 Oct 2021

The Azkoyen Group, a leading Spanish technology multinational, which offers automated products and services designed to bring unique experiences to people in their daily lives, has teamed up with Trugge Getränketechnik, a leading German company specialising in a range of vending solutions for fitness centres, to sell Novara Proteins. It is a machine that prepares cold protein shakes for athletes in sports centres in just 30 seconds.

This product combines the attractive design that is characteristic of Azkoyen’s Novara line with an exclusive technology for the production of protein shakes. This allows consumers to enjoy functional, delicious and consistent drinks served at 3°C in a cup, dispensed automatically by simply holding their finger at a distance of up to 2 cm from the selector, thanks to the patented Distance Selection technology.

The new reality is bringing many people back to the gym and back to their daily routines. The latest ‘Les Mills 2021 Global Fitness Report’ identifies a significant global upturn in sporting activity as gym users seek the motivation and social connection that group activity brings, after months of solitary training. In terms of user experience, one of the most important aspects being developed in sports centres is automation of the processes. In this way users can buy their drinks at Novara Proteins with the same device used to access the gym facilities in a quick and easy way. In this way, Azkoyen once again demonstrates its commitment to continue generating unique experiences for its customers and users.

In addition, Novara Proteins is designed to improve the profitability of sports centres as it not only boosts the purchase of protein drinks by members, but it is also a very reliable and easy to maintain machine.

This system is currently being installed in gyms throughout Germany and will be rolled out into other European countries.